My values
No sacred cows
No design convention is sacred. Challenge every assumption.
Cross-pollinate shamelessly
Steal ideas from everywhere. The next big design innovation might come from studying dogs or ancient philosophy.
Embrace imperfection
Perfection is boring. Flaws, glitches, and accidents are opportunities for innovation.
Design for revolution
Every project should have the potential to upend its industry. If it doesn't scare you, it's not bold enough.
Rapid prototyping as a lifestyle
Your first idea is never your best. Build fast, fail faster, learn constantly.
User expectations are shackles
Don't give users what they want. Give them what they never knew they needed.
Leave no Industry untouched
Your design thinking should be applicable anywhere. Be ready to revolutionize industries you've never even worked in.