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CO2AI

BCG (Boston consulting group) / Paris

CO2AI is a Sustainability-as-a-Service software platform designed to help large organizations measure, track, and reduce their environmental footprint at scale, with a particular focus on complex supply chains.

Led UX transformation of enterprise carbon management, designing role-based visualization systems that secured partnerships with industry leaders like Disney and L'Oréal. The platform's success in simplifying complex emissions data attracted $12M in funding and established a strategic partnership with CDP, setting new standards for enterprise sustainability software.

CO2AI is a Sustainability-as-a-Service software platform designed to help large organizations measure, track, and reduce their environmental footprint at scale, with a particular focus on complex supply chains.

Led UX transformation of enterprise carbon management, designing role-based visualization systems that secured partnerships with industry leaders like Disney and L'Oréal. The platform's success in simplifying complex emissions data attracted $12M in funding and established a strategic partnership with CDP, setting new standards for enterprise sustainability software.

CO2AI is a Sustainability-as-a-Service software platform designed to help large organizations measure, track, and reduce their environmental footprint at scale, with a particular focus on complex supply chains.

Led UX transformation of enterprise carbon management, designing role-based visualization systems that secured partnerships with industry leaders like Disney and L'Oréal. The platform's success in simplifying complex emissions data attracted $12M in funding and established a strategic partnership with CDP, setting new standards for enterprise sustainability software.

Project

Co2 AI

Role

Sn. UX Designer

Year

Mar 2022 - Sept 2022

Abstract

Brief


CO2 AI is BCG's enterprise-scale sustainability platform designed to help Fortune 500 companies measure and reduce their environmental impact. The platform needed to transform complex emissions data into actionable insights, particularly for organizations with intricate supply chains. Previous solutions relied heavily on manual spreadsheets and static reports, creating significant barriers to effective carbon management.


Role

As Lead UX Designer, I was responsible for conceptualizing and designing the measuring component of the platform. This included creating the information architecture, designing dynamic visualization systems, developing role-based interfaces, and establishing design patterns for enterprise-scale data management. I worked closely with sustainability experts, product managers, and engineers to ensure solutions met both user needs and technical requirements.


Outcome

We optimized how large organizations approach carbon management. The solution's success was demonstrated through rapid adoption by industry leaders like Disney and L'Oréal, and a strategic partnership with the Carbon Disclosure Project (CDP). The platform's user-centered design attracted $12M in funding and established new standards for enterprise sustainability software. Most importantly, the role-based interface design and dynamic visualization system significantly improved how organizations interact with and understand their emissions data.

Brief


CO2 AI is BCG's enterprise-scale sustainability platform designed to help Fortune 500 companies measure and reduce their environmental impact. The platform needed to transform complex emissions data into actionable insights, particularly for organizations with intricate supply chains. Previous solutions relied heavily on manual spreadsheets and static reports, creating significant barriers to effective carbon management.


Role

As Lead UX Designer, I was responsible for conceptualizing and designing the measuring component of the platform. This included creating the information architecture, designing dynamic visualization systems, developing role-based interfaces, and establishing design patterns for enterprise-scale data management. I worked closely with sustainability experts, product managers, and engineers to ensure solutions met both user needs and technical requirements.


Outcome

We optimized how large organizations approach carbon management. The solution's success was demonstrated through rapid adoption by industry leaders like Disney and L'Oréal, and a strategic partnership with the Carbon Disclosure Project (CDP). The platform's user-centered design attracted $12M in funding and established new standards for enterprise sustainability software. Most importantly, the role-based interface design and dynamic visualization system significantly improved how organizations interact with and understand their emissions data.

Brief


CO2 AI is BCG's enterprise-scale sustainability platform designed to help Fortune 500 companies measure and reduce their environmental impact. The platform needed to transform complex emissions data into actionable insights, particularly for organizations with intricate supply chains. Previous solutions relied heavily on manual spreadsheets and static reports, creating significant barriers to effective carbon management.


Role

As Lead UX Designer, I was responsible for conceptualizing and designing the measuring component of the platform. This included creating the information architecture, designing dynamic visualization systems, developing role-based interfaces, and establishing design patterns for enterprise-scale data management. I worked closely with sustainability experts, product managers, and engineers to ensure solutions met both user needs and technical requirements.


Outcome

We optimized how large organizations approach carbon management. The solution's success was demonstrated through rapid adoption by industry leaders like Disney and L'Oréal, and a strategic partnership with the Carbon Disclosure Project (CDP). The platform's user-centered design attracted $12M in funding and established new standards for enterprise sustainability software. Most importantly, the role-based interface design and dynamic visualization system significantly improved how organizations interact with and understand their emissions data.

Journey diagram

The challenge

As Lead UX Designer for BCG's CO2 AI platform, I faced the complex task of making carbon emissions data accessible and actionable for Fortune 500 companies. The platform needed to handle intricate supply chain data while serving diverse user groups, from C-suite executives to sustainability analysts.

Key Challenges:

  • Visualizing complex multi-layered emissions data across global supply chains

  • Serving diverse user needs with varying technical expertise

  • Meeting stringent regulatory compliance requirements

  • Managing enterprise-scale data with intuitive interfaces

  • Enabling accurate forecasting and scenario modeling

Experience map

Research and discovery process

I led a comprehensive research initiative to understand the nuances of enterprise carbon management:

In-Depth User Research:

  • Conducted detailed interviews with sustainability leaders from 5 Fortune 500 companies

  • Analyzed existing consulting data to identify common pain points and opportunities

  • Mapped user journeys across different organizational roles

Key insights

Organizations needed flexible views tailored to different roles

  • Data visualization needed to adapt to varying levels of expertise

  • Quick access to high-level insights was crucial for executive decision-making

  • Detailed analysis tools were essential for sustainability teams

Design solutions

1. Role-Based Interface Design

I developed a modular interface system that adapted to user roles:

Executive Dashboard:

  • High-level KPIs and trend visualization

  • Quick access to critical metrics

  • Simplified reporting tools

Sustainability Team Interface:

  • Detailed data entry and validation tools

  • Comprehensive analysis capabilities

  • Regulatory compliance features

Operations Dashboard:

  • Real-time emissions tracking

  • Comparative analysis tools

  • Impact assessment features

1. Role-Based Interface Design

I developed a modular interface system that adapted to user roles:

Executive Dashboard:

  • High-level KPIs and trend visualization

  • Quick access to critical metrics

  • Simplified reporting tools

Sustainability Team Interface:

  • Detailed data entry and validation tools

  • Comprehensive analysis capabilities

  • Regulatory compliance features

Operations Dashboard:

  • Real-time emissions tracking

  • Comparative analysis tools

  • Impact assessment features

1. Role-Based Interface Design

I developed a modular interface system that adapted to user roles:

Executive Dashboard:

  • High-level KPIs and trend visualization

  • Quick access to critical metrics

  • Simplified reporting tools

Sustainability Team Interface:

  • Detailed data entry and validation tools

  • Comprehensive analysis capabilities

  • Regulatory compliance features

Operations Dashboard:

  • Real-time emissions tracking

  • Comparative analysis tools

  • Impact assessment features

2. Advanced Data Visualization

Created an intuitive system for complex data exploration:

  • Dynamic visualization adapting to data granularity

  • Interactive deep-dive functionality

  • 5-year projection modeling

  • Custom reporting tools

3. Information Architecture

Developed a scalable structure supporting:

  • Hierarchical data organization

  • Intuitive navigation patterns

  • Progressive disclosure of complex features

  • Modular component system

User testing and iteration

Our user testing process was comprehensive and iterative, involving multiple rounds of testing with diverse user groups. While I didn't conduct the testing directly, our dedicated user research team provided valuable insights from their sessions with various organizational roles.

A critical finding from the user testing was the significant variation in how different types of users within an organization interacted with and interpreted emissions data. For instance, sustainability managers required detailed, granular views, while C-suite executives needed high-level summaries and trend analyses. This insight led to our most significant design change: implementing role-based dashboards and customizable views.

Key Learnings

The project provided valuable insights into enterprise UX design:

  1. Role-Based Design:

  • Critical for enterprise software adoption

  • Enables personalized user experiences

  • Improves data accessibility

  1. Data Visualization:

  • Must adapt to user expertise

  • Should support both overview and detailed analysis

  • Needs to facilitate decision-making

  1. Enterprise UX:

  • Requires balance between complexity and usability

  • Must support diverse user needs

  • Should enable scalability and customization

Impact & Results

The platform achieved significant market success and user adoption:

Business Impact:

  • Secured major clients including Disney and L'Oréal

  • Established strategic partnership with Carbon Disclosure Project (CDP)

  • Attracted $12M in funding from leading investors

  • Became industry standard for enterprise carbon management

UX Achievements:

  • Streamlined emissions reporting workflow

  • Improved data accessibility across organizational roles

  • Enhanced decision-making through clear visualizations

  • Simplified regulatory compliance processes

Let's work

together.

khan@apck-studio.ch

Linkedin

Youtube

Let's work

together.

khan@apck-studio.ch

Linkedin

Youtube

Let's work

together.

khan@apck-studio.ch

Linkedin

Youtube